Supersize Santerra

Spring 2005 sees the launch of Bodegas Murviedro’s successful flagship Santerra brand in two new formats - a three-litre bag in box and 25cl bottles. The latest packaging will be available in two varietals, Tempranillo and Dry Muscat, and is being released in response to increasing consumer demand for these popular Spanish wines.

Kathryn Allison, responsible for Marketing at Buckingham Vintners International, Santerra’s UK distributor, comments: “The launch of Santerra in 25cl bottles and a three-litre box is a natural extension to the range, adding value and convenience to a strong branded proposition.”

Santerra’s new three-litre pack carries a RSP £13.99 and the 25cl bottles have a RSP £1.79, both now available.

Craig Durham, Sales Manager for Santerra at BVI explains: “The Murviedro winery’s commitment to the creation of a new generation of authentic, contemporary wines is paying dividends as Santerra, launched in the UK in 2002, has witnessed an approximate 20% year on year increase in sales.”

Durham concludes: “Flexibility is key in today’s competitive off-trade arena and we are committed to supporting and building brands in the UK. The new size categories are a growth area and we are working in tandem with retailers and suppliers to ensure we provide consumers with excellent value for money, quality wines in appealing and convenient formats.